A brand is a marker of its most valuable asset, and consumers decide which job to buy based on what they know or think they know about the brand, and to refer to that job once in a while.
As long as consumers’ expectations of the brand are met, they really do not care who owns the brand. If you show up, you will surely establish a relationship with your customers to maintain their loyalty, and customers will surely choose to buy from you because of the quality of service and personal relationships that you establish with them.
But the first and most important thing is that they trust the brand to meet their expectations and that the brand and other markers in the system trust you to meet those expectations.